A little sass never hurt anyone, especially WCPSS
Companies and brands presence on social media is a commonplace and no brainer nowadays.
However, there is still a challenge to find your company’s voice on social media.
Depending on the industry your company is in, the voice of your Facebook, Twitter, Instagram and other social medium accounts will vary. Some companies, like Oreo and Coke, have it easy and can utilize a casual everyday conversational tone when posting and tweeting. But what if you’re a school district?
Typically school districts tend to uphold a distinguished and formal presence in their communities. The Wake County Public School System has taken a bit of a different approach, one that is not only drawing attention from Internet sources, like buzzfeed.com, but from the students enrolled in the WCPSS.
Their Twitter feed has gained attention over the past few weeks due to the communication team that heads the handle. Instead of taking the distinguished and formal approach as in the past, WCPSS has started to tweet sassy responses to their followers who have mentioned them. This has has taken the WCPSS out of the rigid realm as most schools are in and thrown them into the realm of a casual, cooler school.
It was a risky move, but one that has gained approval from generation that actually uses Twitter – the students.
Follow WCPSS on Twitter and see for yourself. You’ll be sure to laugh a little at how snarky and smart this communication team really is.