What We Do

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Pre-Event Production

When the United Soccer League (USL) brought a team to the Triangle, we stepped in to give the team a visual identity and launch party. The buzz around the Triangle was palpable and our work equaled the excitement.

Carolina Railhawks Pre-Event Production

Invitation

The invitation to the big team name and logo reveal created anticipation of what the name could be.

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Logo Development

The Carolina Railhawks logo uses vibrant colors and a bold illustration to pay homage to North Carolina’s indigenous hawks and the rail lines that run within earshot of the team’s home grounds. In fact, a train came by just as the logo was unveiled at the game. Sometimes the stars align!

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Event Production

All collateral for the event featured the new name and logo. There were two sets of materials – one for the pre-half-time excitement and another, featuring the logo, after the half-time reveal.

After the launch, the Railhawks reported 15,000 press coverage hits from media outlets across the state.

Carolina Railhawks Event Production