What We Doback to top
The Downtown Raleigh Alliance (DRA) needed a more current identity. We gave them a voice. Akin to the boroughs in many vibrant cities, Raleigh has several defined areas that are united by commerce, nightlife, housing and geography. Singling out these areas in an identity system gave them individuality and personality, while maintaining the sense that each was a piece of a greater whole.
The Downtown Raleigh Alliance identity system can be seen on outdoor banners, promotional materials, employee uniforms and a variety of signage in the downtown area and in downtown businesses. A new website brought a dramatic increase in traffic. The system gave Raleigh and the DRA the visual clout it needed to push forward promoting the area as one of the premier places to live and work on the East Coast.