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What We Do

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Brand Development

Homes are where memories will be made. We made sure Lennar Homes was able to connect on an emotional level with potential buyers. We developed a brand position that gives Lennar a personality and voice that connects with people and their dreams. From that positioning, we created a branding campaign that taps into the highly emotional decisions people have to make when finding their home and empathizes with the buyer.

The campaign invites buyers to “live a little” in their dream home, allowing them to test drive a Lennar home before it’s even theirs. Custom photography and copy for the campaign focuses on the moments that make a house a home and celebrates the memories to be made. When it comes to homebuilders, quality construction is expected; but spending quality time in the home before you buy is unheard of.

Live a Little
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Photography

Lennar Photography
Lennar Photography <
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Advertising

Lennar Advertising
Live a Little Billboard
Live a Little Billboard
Live a Little Billboard
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Website Design

Lennar Raleigh
Lennar Raleigh