What We Doback to top
Corporate Collateral & Illustration
On the eve of its 15th anniversary, Mulkey Engineers & Consultants wanted to refocus its brand to better reflect the firm's signature approach to helping clients solve problems. We were called in to get their brand on the right track. We identified Mulkey's key attributes as they related to what their clients value most in a partner. Based on this insight, we developed a new positioning statement and tagline.
The new positioning and tagline have served as the basis for all other communications and marketing initiatives including a print campaign and website redesign.
15th Anniversary Proposal Wraps
Direct Mail Campaign
Multi-state, multi-city advertising campaign with custom photography.
Lead Generation Campaign
Mulkey asked us to develop an appointment-setting campaign centered on a lunch-and-learn series. The series would encourage gift recipients to sign up for classes, providing lead information and position Mulkey as an industry expert. The award-winning lunchbox campaign was a success, filling multiple lunch classes for Mulkey.
We believe an online presence is a crucial piece of a brand's identity. For Mulkey, we wanted their website to match the innovative solutions the firm delivers to customers. The site maintains brand elements established when we began partnering with Mulkey, but focuses on usability and streamlined content, giving the digital space a modern feel.