What We Do

Setup-Banner
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Brand Development

Set Up Events, the nation’s largest producer of triathlons, asked us to unite its family of events. This compelling identity system applies across a series of events and spans the country.

Setup Events
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Website

When we began evaluating Set Up’s existing website, we discovered a third-party was managing event registration. In redesigning the site, we introduced content management functionality allowing Set Up to keep registration in-house, eliminating revenue lost to a third-party.

Setup Event Website
Setup Event Website
Setup Event Website
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Identity System

Setup Events Identity System
Setup Events Identity System
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Photography

Setup Events Photography

Photography

Custom black-and-white photography fully captures the Set Up Events experience. Determination, strength, energy and spirit—all dramatic brand elements seen in pictures of actual participants. Set Up relies on the competitive drive of athletes, and the photography was a tribute to such will.

Setup Events Photography

Photography

Custom black and white photography fully captures the Set Up experience. Determination, strength, energy and spirit—all dramatic brand elements seen in pictures of actual participants. Set Up Events relies on the competitive drive of athletes The photography was a tribute to such will.

Setup Events Photography

Photography

Custom black and white photography fully captures the Set Up experience. Determination, strength, energy and spirit—all dramatic brand elements seen in pictures of actual participants. Set Up Events relies on the competitive drive of athletes The photography was a tribute to such will.

Setup Events Photography

Photography

Custom black and white photography fully captures the Set Up experience. Determination, strength, energy and spirit—all dramatic brand elements seen in pictures of actual participants. Set Up Events relies on the competitive drive of athletes The photography was a tribute to such will.

Setup Events Photography

Photography

Custom black and white photography fully captures the Set Up experience. Determination, strength, energy and spirit—all dramatic brand elements seen in pictures of actual participants. Set Up Events relies on the competitive drive of athletes The photography was a tribute to such will.

Setup Events Photography

Photography

Custom black and white photography fully captures the Set Up experience. Determination, strength, energy and spirit—all dramatic brand elements seen in pictures of actual participants. Set Up Events relies on the competitive drive of athletes The photography was a tribute to such will.