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What We Do

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Brand Development

The V Foundation has always been known for its close association with ACC sports and celebrity events. Executive Director, Nick Valvano, and the board of directors decided it was time to engage in shifting the perception of the organization to one focused on raising funds for scientific cancer research.

The history of the foundation will always be about NCSU Coach Jim Valvano, but today’s story is focused on the progress being made in the fight against cancer because of the work of this nationally known organization.

The V Foundation
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Corporate Collateral

The V Foundation

Science Book

The V Foundation's first ever anniversary book documented the progress of scientists who had received research grants by the foundation, furthering the focus on science and research.

The V Foundation

Science Book

The V Foundation's first ever anniversary book documented the progress of scientists who had received research grants by the foundation, furthering the focus on science and research.

The V Foundation
The V Foundation
The V Foundation
The V Foundation
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Event Collateral

The V Foundation needed to update their isual identity for clarity and ease of use, as well as create standards for the use of the identity with events being produced across the country by volunteer groups.

The V Foundation

Jimmy V Golf Classic

This invitation and event booklet was created to promote the first ever Jimmy V Golf Classic to be held in Pinehurst, NC. Feedback from celebrity guests was that the invitation was first class, absolutely beautiful and made the new venue extremely appealing. Event participation was better than expected, given the venue change, and acknowledged in part to the appeal and beauty of the invitation booklet.

The V Foundation

Jimmy V Golf Classic

This invitation and event booklet was created to promote the first ever Jimmy V Golf Classic to be held in Pinehurst, NC. Feedback from celebrity guests was that the invitation was first class, absolutely beautiful and made the new venue extremely appealing. Event participation was better than expected, given the venue change, and acknowledged in part to the appeal and beauty of the invitation booklet.

The V Foundation

Dick Vitale Invitation

ESPN commentator, and great friend to Jim Valvano, Dick Vitale, hosts the annual Dick Vitale Gala each year to raise money for cancer research. This custom invitation features a photo of the two friends inside and presented Duke Coach Mike Krzyzewski as the special guest at the Gala.

The V Foundation

Dick Vitale Invitation

ESPN commentator, and great friend to Jim Valvano, Dick Vitale, hosts the annual Dick Vitale Gala each year to raise money for cancer research. This custom invitation features a photo of the two friends inside and presented Duke Coach Mike Krzyzewski as the special guest at the Gala.

The V Foundation

New York Gala

For this black tie, very formal event, we used a black and silver theme throughout the invitation. The four-panel fold was sealed with a custom black "V" on the back.

The V Foundation

New York Gala

For this black tie, very formal event, we used a black and silver theme throughout the invitation. The four-panel fold was sealed with a custom black "V" on the back.

The V Foundation

Show Your Spirit

The Foundation invites businesses and organizations to show their spirit during Show Your Spirit week, while raising money for cancer research. Our Show Your Spirit posters are fun, colorful and invite full participation, with clear jersey-numbered instructions.

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Event Production

Kelly MarCom's President and CEO was asked to chair the Second Annual Dessert First for Women's Cancer Research. We handled complete event production from the theme designs, recruiting sponsors, procuring auction items, publicity, invitations, Facebook promotions, animated screen graphics, and all other branded touch points for the event.

The V Foundation

Dessert First

Event signage was designed and assembled for the event featuring dessert images, consistent visual elements and color themes also featured in the invitation, program, and throughout the event.

The V Foundation

Dessert First

The silent auction featured several tables displaying procured items as seen in the current month's issue of Oprah O Magazine's "Favorite Things" feature.

The V Foundation

Dessert First

Signage greets guests in the main lobby entry featuring double panels with doubled-sided event-themed graphics.

The V Foundation

Dessert First Directional Signage

Directional signage helped control crowding and ease of flow throughout the auction and the evening as guests were required to move from the auction space, to dining, and then to auction redeption after the program. Special guest and cancer survivor, Peggy Flemming, was featured on several of these directional signs throughout the space.

The V Foundation

Dessert First Invitation

Just wait until you see what's inside...

The V Foundation

Dessert First

The spot gloss varnish on the dessert toppings will make you want to lick the paper on these beautiful invitations! So, of course, you want to come to the event, right?

The V Foundation

Dessert First

We even worked with the gracious staff at the hotel to help us fold our lovely event programs into the napkins at each place setting for 400+ people. It's all in the details!

The V Foundation

Ladies cut, very soft commemorative event t-shirts were a hit after the program.

The V Foundation

Dessert First

The new Marriott Hotel in downtown Raleigh made many of these built-in digital screen available to us for posting upcoming program information. We used them to let guests know timing for activities and promoted program and fund-raising elements throughout the evening.