Working for a marketing agency can be tricky business when it comes to raising awareness for your own brand.
Ask anyone who works in an agency and they will probably tell you one of the hardest parts of their job is trying to find a balance between creating outstanding work for clients while building the agency’s brand at the same time.
This dilemma is particularly obvious for agencies when it comes to social media. It’s just one of those things that takes time and effort away from your client-centric day, but clients should expect their agency to have a strong social media presence. After all, “if you are going to talk the talk, you have to be able to walk the walk.”
One of the biggest pieces of advice I give clients when the topic of social media comes up is to make sure your account is never dormant. Potential customers could be seeking you out on social media. If they see you’re not producing interesting and original content on a regular basis, they could lose interest—and you could lose credibility.
So, in the spirit of “walking the walk,” we’ve recently been working on redirecting our social media efforts at Mottis. We formed a social media team (which we fondly refer to as “The Dream Team,” each of us with a different player nickname) to tackle the multiple mediums that businesses, especially marketing agencies, are expected to be rocking out on right now.
We identified strengths and special interests of our team members and distributed the responsibilities so they don’t fall on just one or two people. This way, we can make sure that our social media accounts are being fueled by a want and a need to be the best they can be, rather than just mundane tasks on the to-do list.
This particular game plan has really strengthened our social media swag. For example, one of our team members is particularly passionate about Instagram. Photography is one of her favorite past times, and she loves the mobility and instant gratification that Instagram allows when she’s on the go. By aligning responsibilities in this way, we’ve seen an increase in posts and participation, more in-depth research about best practices for businesses and new trends to take part in.
You’ll notice more industry-related content, news and information about what Mottis can help your brand do and a different look into the Mottis culture—just to name a few areas where we are stepping it up.
Another plus: all of this research is honing the skills of our unbelievably talented staff, taking our knowledge of social media marketing to the next level. Social media is changing daily, and to really be able to keep up with the times, you have to get your hands dirty. We’re taking this opportunity to be our own guinea pig, seeing what works and what doesn’t. We’re practicing what we preach to our clients in real time through experimentation. This transparency helps us help ourselves, but it also lets us figure out the best way that we can help clients! We love a good win-win situation.
It’s an ongoing process—we’re never done and we can never rest, but we’re having a blast learning along the way.
Let us know what you think about our social media revamp!