Curiosity Doesn’t Always Kill the Cat
Curiosity may have killed the cat, but it’s part of what fuels the Mottis way.
We love the work that we do, from creative insights to account processes, outputting amazing work and excellent customer service. But we couldn’t do what we do if we didn’t keep a strong and steady focus on one thing – education.
Sure, we all went to school to get a degree or two, but it can’t stop there. In our fast-paced, ever-changing industry, if you slack off — even for just a second — you’ll miss something big. You simply cannot afford to fall behind, and we make sure that we do not.
A few weeks ago, I had the opportunity to sit in on a webinar called The Definitive Guide to Engaging Email Marketing through Marketo. It truly was the bomb. They managed to take a topic like email marketing and make it exciting, and actually a little bit funny. Not only did they capture my attention, but also I learned a lot 45 minutes.
A few of the most helpful things I learned:
You should be segmenting your lists. Remember, quality leads are better than quantity. It might feel good to send a blast out to 3,000 people, but if those people are just random consumers who don’t care about your product, they might not even open the email, much less read it. Using a targeted list based on prior interest, demographics, etc. gives you a one-up because you’re sending information to people who actually want it.
Create a Mix of Styles and Methods
Always keep content and methodology fresh and new. You will stand a better chance of keeping your readers engaged.
You should be testing everything to see what your audience responds well to. Do some A/B testing in subject lines, test days of the week and different times for sending. Testing everything allows you to find what works.
Keep in mind that you can test things until you’re blue in the face, but it won’t mean a thing if you don’t look at data. Look at the results from the tests that you run, and use that information to make all of your blasts be all the best can be.
I shared my learnings with the rest of our team, and we’ve been implementing some of those best practices across the board with our clients who are currently using email marketing. We’re also better prepared for new clients who might be interested in taking advantage of those tools!
One of the most interesting parts was the hashtag on Twitter Marketo dedicated to the event. #DG2EEM took a digital event that people all over the nation were attending online, gave us an outlet to discuss as if were at a roundtable, and then we were able to throw questions and advice to one another. As part of the social media #DreamTeam at Mottis, live tweeeting gave me the opportunity to connect with other agencies, Marketo experts and others in the industry across the nation.
You can check out some tips and tricks I picked up on our Twitter feed @WeAreMottis from August 27th.
Feature Image | Cats | Kuo_Cheng Liao | behance.net
Post Image | Must Read: Definitive Guide to Engaging Email Marketing | Boris Loukanov Marketing Creative Library