We Think

Let us break it

Written By:admin

I have an almost-three-year-old son who is obsessed with "Cars" and anything Lightning McQueen, so much so that it has rubbed off on me.

So much so that I stayed up past my bedtime the other night to watch “The Pixar Story” on CNBC. This is serious stuff.

Pixar’s story is incredible. I was a big fan of Pixar films even before becoming a mother, and the CNBC story (which aired in 2010) made me appreciate Pixar even more. “Innovative” is an adjective easily tossed around these days, but Pixar is truly innovative. And, it starts from the top, naturally coursing through its system.

One particularly notable part of the documentary was an interview with Brad Bird, the writer and director of “The Incredibles”. Pixar brought him in to shake things up. Pixar had a string of huge hits – “Toy Story”, “Monsters, Inc.”, “Finding Nemo”. But rather than stick with the formula that works, John Lasseter, Pixar’s Chief Creative Officer, invited Bird, an outsider, to help ensure the company didn’t do the same thing over and over.


So many companies hold on to the mantra of “If it ain’t broke, don’t fix it.” And then there’s Pixar, going out and finding a way to “break it” so it can be fixed before failure could potentially happen. This is such a different way of thinking, and it has paid off for Pixar.

Pixar’s “The Incredibles”

Our job at Mottis is to help clients think differently. We do our best work when we are given the opportunity to figuratively break something – a tried-and-true lead generation campaign or a standard e-blast template – and make it better. This challenge is what motivates and moves us each day. Our clients expect this of us but sometimes forget that’s why they have hired us. Sometimes it’s easier to do what has worked in the past or take the path of least resistance. But we’ll always do our best to remind them why they partnered with us in the first place: because they shouldn’t keep doing the same thing over and over.


What do you think?

We’re all about having a conversation. Not as much the psychology or big-word-jargon other agencies throw around. So let us know what you think of our post, whether you love it, or hate it. We can take it. Just keep it clean, so we don’t frighten the kids.

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