Kelly MarCom wins ADDY Award for Creativity in Self-Promotion
Kelly MarCom, an integrated branding and advertising agency, received a Silver ADDY® Award presented by the Raleigh-Durham chapter of the American Advertising Federation (AAF). The winning entry, “Birds of a Feather T-shirt” designed by Senior Designer Jessica Duensing, was recognized in the self-promotion category.
The shirt was originally created for Kelly MarCom employees to wear at a company retreat and included a unique feather graphic on the front of the shirt and the unifying message “birds of a feather flock together” on the back. The agency’s dodge ball team will also sport the award-winning shirts in different colors for the upcoming Montessori School of Sanford’s annual dodge ball tournament fundraiser on March 28 at 9 a.m.
ADDY award winners were selected based on creativity, originality and strategy. The ADDY Awards is the largest creative competition in the country with over 60,000 local entries competing in almost 200 cities.
“I am proud of Jessica’s inspirational message and creative execution with these shirts, punctuating our strong culture at Kelly MarCom,” said Shelley Kelly, president and CEO.