Kelly MarCom creates new look for ABBEYGAIL’s Re-Chic Boutique
Kelly MarCom recently designed the new logo and helped rename the former Abbeygail’s Closet, now ABBEYGAIL’s Re-Chic Boutique, to communicate the shop’s unique mission of supporting homeless women and children in Wake County. The store, operated by The Women’s Center of Wake County, is a women’s resale boutique with a focus on quality, brand-name clothing and accessories.
The shop’s new brand has also appeared on billboards across Raleigh this summer and even propelled the shop’s steering committee to remodel the look of the boutique and to increase marketing efforts to present a unified message to customers and donors.
“The new logo and re-branding process Kelly MarCom assisted us with has been pivotal,” said Jean Williams, executive director of the Women’s Center of North Carolina. “Everything else fell into place for us once our vision had a visual mark to represent us, and the best part is customers are noticing. The new brand identity has been a significant factor behind sales doubling since this time last year.”
ABBEYGAIL’s Re-Chic Boutique held a grand opening this past spring with State Treasurer Janet Cowell and has reported sales doubling since this time last year.
“The re-branding truly was the catalyst for our recent success,” added Williams. “This has given us a platform to expand our efforts, partner with other non-profits and to ultimately provide services to those in our community who are in the greatest need.”
The logo includes a woman’s silhouette wearing a sophisticated, yet whimsical hat, which together looks like the letter ‘A’ representing ABBEYGAIL’s.