Our president and CEO speaks to universities about adaptation in marketing
Mottis president and CEO Shelley Kelly was recently invited to speak to university students about brand communications at North Carolina State University and Methodist University. Kelly shared the story of her own agency's rebrand-Mottis is formerly Kelly MarCom-to highlight the importance of adaptation in business and creating a brand that expresses the true character of a company.
“Our industry relies on fresh ideas from young, vibrant minds,” said Kelly. “To share our story with future marketers, the people who will one day be innovators in this field, is an honor and we hope our story inspires the students to see how exciting this business can be.”
Kelly spoke at N.C. State’s Communication Week on transforming an established brand. Her presentation, “Rebranding: Go Big or Go Home,” was centered on the value of completely revamping a brand, considering every touch point—from office space design to the logo and colors, down to the careful selection of the voice in the company video in order to present a consistent experience. Kelly presented the rebrand case study to Methodist University’s Center for Entrepreneurship as well, sharing her experience building a company, how she’s managed growth, and evolved the company over the last 15 years. She also relayed how other entrepreneurs can make the same commitment to forward progress.
“Shelley brings a unique perspective to our annual Communication Week because she’s been where our kids are now, at this university, and she went on to build a successful business. Such experience resonates with the students,” said Jessica Katz Jameson, PhD, N.C. State’s Department of Communication associate professor and associate head for Undergraduate Studies. “This week is all about instilling in our students what is possible after they graduate, and Shelley represents where a passionate approach to marketing can take you.”
Kelly has previously lectured at the University of Arizona, University of North Carolina at Greensboro, Campbell University and Central Carolina Community College.