What We Think
Sometimes the questions are complicated but the answers are simple
Yes, that is a direct quote from one of the most quotable children’s authors of all time: Dr. Seuss. My daughter handed me "Oh, the Places You’ll Go" the other night at bedtime and I was instantly reminded that this color-infused, wildly illustrated book is not a children’s book at all.
It was meant for everyone. There are a lot of answers on the pages of this book, as well as his other classics, and they aren’t complicated at all, even though we would like to think that all the answers have to be complicated. Sometimes stepping back and realizing the power of simplicity is a far better course. So for those of you who don’t have three children who give you the occasion to pick up a Seuss classic, this post is for you.
Recently, the irony of our marketing vernacular struck me. As marketers, we have daily discussions about making sure there is a call to action in each of our campaigns. It is a true and sound recommendation because without a call to action what is the point of all the effort? A call to stand still? A call to wait? So we push action in our day-to-day business, but we so often forget about the need for our own personal catalyst. So, if today is one of those days that is running into yesterday and eclipsing tomorrow, read on to find your call to action.
Everyday Advice from “Oh, the Places You’ll Go” by Dr. Seuss
1. “You’ll get so confused that you’ll start in to race…headed, I fear, toward a most useless place. The Waiting Place…for people just waiting for a train to go…waiting around for a yes or a no, or a better break… or another chance, everyone is just waiting. No. That’s not for you!”
2. “I’m afraid sometimes you’ll play lonely games too. Games you can’t win ‘cause you’ll play against you.”
3. “On and on you will hike and I know you’ll hike far and face up to your problems whatever they are. And then things start to happen, don’t worry, don’t stew. Just go right along, you’ll start happening too.”
4. “You’ll get mixed up of course, as you already know. So be sure when you step. Step with care and great tact and remember that life’s a great balancing act.”
5. “And you will succeed, yes you will indeed. (98 and three-quarters percent guaranteed) You’ll move mountains! Today is your day. Your mountain is waiting. So, get on your way.”