We Think

The Power of Laughter

Written By:admin

"Humor is the great thing, the saving thing. The minute it crops up, all our irritations and resentments slip away and a sunny spirit takes their place." – Mark Twain

I love to laugh and I love making other people laugh — even if it is at my own expense. I believe a healthy sense of humor is the key to success in the workplace. With that being said, I created a fun little game for my fellow employees this summer.

Everyone has a photo of his or herself that they aren’t fond of, especially me.  Because I’m a glutton for punishment, I decided to turn said photo into a puzzle, and over the summer my fellow Mottisans drew a piece out of a bag every day. The end result is what you see before you. Yes, that’s me and my brother in the photo — during our more jazzier days. (Insert joke here).

In an age where creative advertising and marketing is crucial for business — and their products — to stand out, humor can be a valuable tool.

Ten years ago, Reebok released a series of short comedy television commercials. The short films feature actor Lester Speight as “Terrible” Terry Tate, a linebacker who “gives out the pain” to those in the office who are not obeying office policies.

10.20 blog

Laughter is not only the best medicine, it’s a great marketing tool.

The short was first shown during Super Bowl XXXVII in 2003. The advertising campaign was one of the most successful in the history of Super Bowl halftime shows. Despite being aired only once on national television, the short was downloaded more than seven million times from Reebok’s website. http://www.youtube.com/watch?v=RzToNo7A-94

When it comes to effective advertising, it’s been proven over and over again humor works. When done right it can catapult you past your competition. Making people laugh will have them coming back for more. Laughter, after all, is the best medicine.



What do you think?

We’re all about having a conversation. Not as much the psychology or big-word-jargon other agencies throw around. So let us know what you think of our post, whether you love it, or hate it. We can take it. Just keep it clean, so we don’t frighten the kids.

  1. Wes Crowell said on:

    Why did you have to take me down with you! I still look good in that vest.

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